TECNIFIBRE reveals its new identity

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One year after joining the Lacoste Group, we are very proud to share our new brand identity, which carries the values that have always animated us: Authenticity, Proximity, Sharing and Innovation.

This rebranding initiative is part of the continuity of our mission: developing innovative and high-performance products, with a great and distinctive design, to meet the needs of all categories of players.

 

The new identity which represents of the heritage of the brand, the "TF" emblem claims our Frenchness

Reveal New Tecnifibre Logo Square

 

Its equilateral triangle shape, a symbol of balance, will be visible throughout all digital media, our products and on the strings of our players belonging to our Team.

 

New Tecnifibre identity Players square

New identity Tecnifibre products

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Associated with a new and dynamic typography, the entire brand logo block will gain modernity

 

For us, everything starts from the player
We are a players' company

#FightSmart